How to succeed at social media marketing? – Part 2

Social Media Marketing Don’ts

1. Asking for likes, followers, subscribers, shares and tagging

There are numerous videos on the web or many captions under posts that refers “Don’t forget to like, subscribe and share it with friends”. It’s not professional, unless someone is an influencer. Try to avoid asking followers to share, like, tag, and so on explicitly. If a company wants to engage customers and have a deep relationship with them, they should know when these acts are valuable, and they should be spontaneous as well as subconscious about it. Customer should be free to give reactions and make decision without any pressure.

2. Post just for the sake of posting:

Not posting without any aim nor having anything to say is meaningless, and will not lead to any business purposes. To figure this out, having a social media calendar can be very helpful. Company should spend some time regularly, for instance monthly, to review this calendar, identify its social media goals, and have a schedule or a checklist of what need to share in any given week or month. This will give the company a sense that what exactly need to be shared. By doing this, the company can gain its right frequency, and it’s a very important point, because over-sharing of content sometimes increases unfollowing and unsubscribing.

Nobody likes spam, whether by email or through social media. If a firm is constantly posting the same information over and over, the possibility to lose customers is reinforcing. As a result, be active but don’t overdo it.

3. Delete negative or unpleased comments and deny any problems:

Look at negative comments as a chance. If someone left an unpleased comment or a review that’s unfair about a company, they’re giving the firm a chance to change the conversation. Asking customers about what happened and why they’re upset is a great opportunity for a company to show its customer service and get the chance to turn negative into a positive. In other words, it’s a public means of showing the company’s commitment to potential customers. If a company has been successful in addressing customers’ problems, it could have made a profound relationship with its customers and increased customer loyalty. Hence, don’t get into a war of words with followers.

4. Rely on robot and write robotically:

One of the biggest differences between humans and machines is emotions. Personal connections with customers makes the engagement experience for the customer more personable. Although using tools that automatically share posts based on a schedule of company choosing is convenient and often necessary, the firm shouldn’t overdo it. So, using automation to communicate with customers can not be a strategically good idea, it sounds like a computer is speaking to them, and conveys that the company don’t care about clients.

5. Focus only on selling:

People usually spend a lot of time on social media to be distracted from their daily lives, and have fun. While using digital Media is an appropriate tool for increasing brand awareness, interaction with customer as well as customer engagement, it is not as beneficial as tools for selling. Customers are reluctant towards the constant barrage of brands telling them to buy things.

6. Forgetting about privacy settings:

Once something has been shared on the Internet, it doesn’t go away. A company can definitely delete the post, but screenshots live forever. Regarding privacy settings, the firm ought to give passwords only to a few trustworthy people to prevent any problems in the future.

In today’s world, social media is omnipresent, therefore an notable presence on social networks can easily turn out to be highly efficient and keeping up with social media marketing is crucial for any given company. Being present on social media helps the company meet business targets, connect with its customers better and serve them on a higher level as well.

In conclusion, aside from what was mentioned above, there are several other reasons to be considered, all of which make me convinced that having digital marketing strategies, as well as knowledgeable and sympathetic specialists, who are touch with customers, in social media area is essential for a business staying afloat in today’s business world.

References

Lindsay Tjepkema. (2016, October 27). The Top 10 Do’s and Don’ts of Social Media for Business. Retrieved from http://www.inboundmarketingagents.com/inbound-marketing-agents-blog/bid/332506/the-top-10-do-s-and-don-t-do-s-of-social-media-for-business
Mary Pomerantz Advertising. (n.d.). Dos and Don’ts of Social Media Marketing. Retrieved from https://www.marypomerantzadvertising.com/blog/dos-and-donts-of-social-media-marketing
Samuel Edwards. (2017, February 22). Social media is an immensely powerful tool. Here are the 5 do’s and 5 don’ts of social media branding. Retrieved from https://www.business.com/articles/10-dos-and-donts-of-social-media-branding/
Satyendra Tewari. (2018, February 5). 30 Social Media Do’s and Don’ts | Learn Social Media Marketing Etiquette. Retrieved from https://www.digitalvidya.com/blog/social-media-dos-and-donts/
Spunkydigital. (2018, April 24). Social Media Marketing Do’s and Don’ts for 2018. Retrieved from https://www.spunkydigital.com/social-media-marketing-dos-and-donts-for-2018/

Editor: Kärt Mättikas