The cable factory welcomed us on November 28th, offering an exclusive platform to discuss the most striking topics of the music industry. At the factory, we had the chance to focus more on data and the future visions for the music industry and artists.
The early morning in the cable factory began with an overview from Scott Choen talking about the situation of different stakeholders in the music industry. In conclusion, the record labels are doing well as artists are making more money than ever and the fans are satisfied because the music is more available and cheaper.
As VR is coming more into our reality as well, it will change the way music is consumed. Peter Vesterbacka from Lightneer was discussing whether the music and games are such different industries after all.
The day continued with talks on new ticketing solutions, blockchain and data. I would especially bring out the topics discussed about data: there are so many opportunities that a good use of information can enable, the future is now.
An interesting talk was given by Spotify’s Daniel Breitholtz and Johan Seidefors who told us stories about the power of playlists. They’re something that we all use every day but never really think about – who puts all the playlists together and how the artists can use them to boost their career? It all comes down to data – the key in making success in playlists is to have the correct data behind the song. Data is more powerful than gut feelings. This can be used in a variety of ways like developing an artist-fan-engagement and so on.
As without investing it is much harder for the artists to rocket their way to success, the Estonians have launched a start-up called Fanvestory where the fans can invest directly in their idols. Together with investing, the guests got a chance to get to know the AI and how to use YouTube in branding and as a tool to make themselves known to the public. As mentioned before, both AI and VR are coming into our reality. Slush offered an experience in VR to walk around in the main event location which had not yet been built. All the volunteers and Slush music staff were taught through VR to learn every aspect of the main event beforehand. The biggest sponsors had a change to buy space for their banners and logos for the VR too, taking marketing to a whole next level.
Slush in 2017 hosted over 2,600 startups, 1500 venture capitalists and 600 journalists from 130 countries to develop businesses and to experience the phenomenal atmosphere.
The second day ended with the encouraging words from an entrepreneur Che Pope, saying “don’t give up, work hard and follow one’s passion”.
Until next time, Slush!
Pictures by Liisa-Maria Lillepea
Translated by Triin Tikk
Edited by Kärt Mättikas