Things turn out best for the people who make the best of the way things turn out. (John Wooden)
Events team manager Rico Veskiväli started the year with a great Take Off Party at Peatus. As great events require creativity and imagination, Rico will give an overview of how to organize a successful event with an amazing atmosphere – as it was in his first event.
Starting point – brainstorming and ideas
The whole idea of having this EBS Peatus party started already in summer, during EBS student council bootcamp. I brainstormed this concept myself – the idea was to get the first year students and the student council activities more known and together. I saw an unmissable opportunity to start the year with a party full of networking and mingling.
That was an easy one! Peatus was the first and the only one I knew that would perfect for this kind of concept. I picked the place for its really chill atmosphere and since I had organized parties there before, Peatus agreed to collaborate.
You have the location, what’s up now?
Now let’s put on some music! I would say after the location comes the DJ, or after the DJ comes the location, it depends. These two have to work together like clockwork. As the aim of this event was to network, music was chill and the house beats kept people moving by our own Ebsters including me, Susanna Raiend and Richard Pohjanheimo.
We kept the event program simple. Things seem to work perfectly fine, when you don’t plan too much to an event. People are the ones, who create the vibes and actions at a party. Less is more! 😉
Now you have a location and performers – how do you attract people?
People love to win stuff! And I mean, who wouldn’t want to participate in a designer hookah giveaway. That got us a great amount of event shares and a total reach overall. During the event it was possible to enjoy the evening with the same designer BACCO hookahs.
Marketing, marketing, marketing
Firstly, you should start marketing way before the party is happening. The sooner the better. It’s all about pre-planning! For us, the Orientation Weekend created a great basis. We shared out flyers to everyone who attended the Orientation Weekend. And the result was – over a 100 people arrived with the discount flyer.
Secondly, keep your event active on social media! Since there is so much happening all the time, make a plan on the posts – when and what to post under your event.
Thirdly, as Peatus is literally 2 train carriages and a huge terrace, we connected all visuals with trains and with a take-off too. The name for our party was as much inspired from the train concept as it was about kickstarting this new year with a Take Off! It was all one entirety – tickets, location, name and vibes. This is a tip for everyone who’s organising an event, those simple steps help you get more coherence from the start.
Secrets and lessons
Go with the flow! Don’t stress too much, but keep the basis done & clear. Don’t try to micro-manage everything, let the universe work its magic!
Photos : EBS Student Council
Translator : Kerdo Pohl
Editor : Kärt Mättikas